get to know us
Meet the squad
Alejandra endara
Alejandra is a Brand Strategist and Educator, who has taught 100+ workshops and courses in 5 continents. She is the only Latin American woman on the Google Digital Academy’s team of facilitators – in charge of leading digital transformation programs across Europe, Middle East and Africa. Ale has a background +7 years of global brand marketing experience for Fast Moving Consumer Goods at Pepsi.
Cristina Espinosa
Cristina is a Business Development Expert. With a successful background running her own creative design studio, Olivia, Cristina brings over 15 years of experience across more than 20 industries in LATAM and abroad. Her exceptional work in advertising has been recognized and published in renowned platforms such as Ads for the World, Packaging of the World, Archive Magazine, Dieline, and Effie Awards. Cristina’s empowering leadership and expertise are driving our company’s success and innovation.
Daniela Hurtado
Daniela is a Creative director with 16 years of experience as a communication and visual identity expert, empowers brands to stand out. Her exceptional work has been featured in prestigious publications like Lürzer’s Archive, Vogue Italia, IdN, and La Tina. In 2023, she was honoured as one of the 175 female representatives of Latin American graphic design. As a guest speaker for Behance Portfolio Review, Ladies Wine and Design, LATAM Design, and more.
OUR STORY
Female powerhouses from Quito to Barcelona and Miami have come together as a femme force for marketing goods.
Each of the three founders shares their roots in Quito, Ecuador and has gone on to work on a global stage for such companies as Google, Pepsi, and General Assembly. Their combined experience together with a zest for international live/work/travel highlighted the need for more brand voices that authentically speak to the diverse communities they know.
Equipped with high-level experience, local insights, and a female perspective, they set out to bridge that gap with digital marketing education and consultancies that guide “good” brands on effectively communicating their value and standing out in the crowd.
VALUES
We champion female leadership in the creative and digital realm. This enriches our services with diverse, empathic, and human-centric perspectives.
We cherish client relationships and aim to build lifelong partnerships rooted in excellence. We focus on crystal-clear communication, deep expertise, and flawless execution.
We believe in the power of true collaboration (over competition), to deliver the ultimate mutual success and enrichment for our colleagues, partners, and community.
We care about our team’s well-being and how it sparks positive results. Our culture cultivates life-work balance, agility, and thrives on a bedrock of respect and integrity.
MANIFESTO
POWERFUL COLABORATORS
Janelle Gueits
Cristina Carrizosa
Sol Echeveste
Julie Cruz
Daniela Bolaños
PARTNERSHIPS & schools we colaborate with
